Golf Club Management 2017: Best Golf Course Management Strategies
More than ever, operating a country club or golf club is a challenging task, and the best solution is to hire a golf course management company. There is a huge impact on a club board or club owner’s decision to retain a golf club management company to the success of the club. The number of golf courses hiring third party golf club management companies continues to rise. It makes sense hiring a golf course management company in order to lower the expenses and gain higher profits than the fees of management. It frees you from the stress and hassle of tedious and complicated golf course management.
There are programs and strategies implemented by golf course management companies to increase membership sales, increase member spending and improve membership retention. The golf club management’s reputation helps in attracting members. National golf club marketing programs are implemented by national golf club management companies so golfers are attracted to reciprocal club programs and semi-private clubs to have higher usage of private golf clubs, which results in higher guest fees and spending. Golf club management companies can lower expenses through national purchasing programs for insurance, supplies, equipment, and other services, and also bringing economies of scale when it comes to sharing systems, employees and other resources. It is important to be clear with the terms between the golf club owner and the golf course management company, whether or not the golf club management company’s program savings are passed to the club. Golf club management companies have the capability to recruit employees that a golf club would not be able to hire, resulting in efficiency and effectiveness of operations, enhanced customer experience and improved membership sales, basing on the hiring and recruitment of an experienced golf club membership director.
When it comes to hiring the services of a golf club management company, it is crucial to study the fees and costs for evaluation of total cost. There are many types of management costs including marketing program costs, corporate or centralized expenses, and costs reimbursements like travel costs, employee relocation and marketing costs. When a golf club management agreement charges you for these types of costs, you need to get cost estimates from the golf club management company. Careful research should be done to make sure that the strategies of the golf club management company are compatible and aligned with your golf club’s membership admission policies, positioning, non-member usage policies and governance. There should also be clear terms indicated whether a golf club management company takes the responsibility to market your golf club’s memberships. The management company and the golf club must separately consider if the joining or initiation fees must be included in the gross revenue or a commission basis upon negotiation, if the golf club management company is responsible for golf club membership marketing.Study: My Understanding of Clubs